AI campaign automation
End-to-end automation of social campaigns — planning, creative variants, scheduling and budget rules handled by AI, supervised by a human who knows your brand.
Lucia Marczinkova · Marketing consultant
Marketing that pays for itself.
I help companies automate their campaigns with AI, connect every euro of spend to revenue, and rebuild marketing processes so they run on data — not busywork.
Services
Six ways to make your marketing measurable
One discipline runs through everything: automate the repetitive work with AI, then let the numbers decide what stays.
ROI & attribution analytics
Tracking, attribution and dashboards that connect spend to revenue — so decisions rest on numbers instead of hunches, and every channel earns its budget.
Marketing process optimization
Audits of workflows and tooling that remove manual busywork, close the gaps between teams and let people spend time on work that actually moves the needle.
AI content operations
Brand-safe AI content pipelines: prompt libraries, guardrails and review loops that scale production without diluting your voice or your standards.
Performance & paid media
Structured testing plus bid, budget and creative optimization across paid channels — budget flows to what demonstrably works, and away from what doesn't.
CRM & lifecycle automation
Email flows and lead nurturing that follow up on time, every time — welcome, onboarding and win-back sequences that quietly run themselves.
How I work
A simple loop, repeated until it compounds
No big-bang transformations. We find what leaks, make it measurable, hand the repetitive parts to AI — and keep iterating.
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Step 1
Audit
Map your funnel, stack and processes — and find where budget and hours quietly leak.
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Step 2
Measure
Set up tracking and attribution so every campaign's contribution to revenue is visible.
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Step 3
Automate
Hand the repetitive 80% to AI — content, scheduling, reporting, follow-ups.
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Step 4
Optimize
Iterate on the data: double down on what earns, cut what doesn't, repeat.
About
From brand storyteller to ROI specialist
I started on the classic side of marketing: a master's degree in marketing in Trnava, Slovakia, then years leading marketing and content for multiple companies — campaigns, brands, editorial calendars and the teams behind them.
Along the way I kept noticing the same pattern: most marketing effort goes into work that's never measured, and most budgets fund activity rather than outcomes. So I rebuilt my own discipline around ROI, data, process and — above all — AI.
Today that's what I do for clients. When a company wants its social campaigns run end-to-end by AI, with spend traceable all the way to revenue — that's exactly my home turf.
Master's in Marketing
University in Trnava, Slovakia — where the classic marketing foundations were laid.
Marketing & content leadership
Led marketing and content for multiple companies before specializing in ROI and automation.
AI-first, ROI-obsessed
Now focused on AI automation, attribution and process optimization — marketing as a system, not a gamble.
Contact
Let's find out what your marketing really earns
Tell me where your marketing feels slow, manual or unmeasurable — a short call is usually enough to spot the first opportunity.